Don’t get me wrong, you can stay in the store for as long as you want. I’m not having a bad day and I’m not in a bad mood.
What I want you to do, is get in, find what you are looking for and take what you want or what you came in for! All this by having the best experience possible. I also know that you are a busy person, so let’s make it fast!
Let’s break this in a few simple steps.
You need to buy something. You go to a search engine and find that my website is selling what you need, and click on that link!
First experience in the store
You enter my store, you noticed that is a fast loading website. It has a pleasant look that boosts your confidence in the store and you see some social validation on how good the store is, fast and free delivery, awesome customer support, great client reviews... By now you know that this is the store for you!
Search and Navigation
Some studies tell us that part of the navigation on a website comes from the search bar. For that you need it to be fast to find, with auto fill, results as you type, ... Then you need those results to display in a comprehensive way so you can find what you came in for.
Let’s compare this to the moment you enter a store, go to an employee and ask if they have what you need. Instead of spending a lot of time searching for it by yourself around the store!
If you prefer to navigate, I have an organized catalog of products for you to discover.
Now that you found what you were searching for its time to pay.
You may only need to visit me once in your life, so why would you have to create an account to buy what you came for. Please check out as our guest, or even better, express checkout with something like PayPal, I know you are a busy person!
But if you want, you can create an account and I’ll be happy to provide you with a discount for doing that. I’ll promise you that I’ll keep you updated on promotions and future discounts. I’ll even remember your birthday and will give you a surprise!
I hope that you had a pleasant experience in the short period you were here. Now that you got out please go and tell your friends how it was so they can also come in and enjoy my “bad” mood!
This is what I want from any e-commerce website.